If they mark it as spam, each subsequent email you send will go right into their spam folder, and they won’t even see it. They won’t open them, mostly out of fear of viruses, and they won’t click on anything in the email if they do open them. Sometimes, when people don’t remember signing up for emails, they think the ones they’re getting are spam. You should aim for about a 2.5% click rate. When someone clicks on a link or a button you’ve included in your email and is taken to another page, that counts towards your click rate. Higher click ratesĬlick rate is another important metric to track. Your subscribers get too many emails and just go on a deleting spree, or your subject lines aren’t catching their attention. There are a few reasons your open rate could be low. Your open rate should fall between 15% and 25%, so if you’re below that, it might be time for an email list cleanup. Open rate is one of the biggest numbers to track for email marketing. Here are six more benefits of cleaning up your email list. You won’t waste time on subscribers who don’t engage, and your inactive subscribers don’t have to go through the effort of deleting or archiving your emails. Scrubbing your email list is beneficial for you and for your inactive subscribers. These inactive subscribers make it hard to gauge how well your email marketing efforts are doing, and that can mess up your reporting, so scrubbing them from your email list is beneficial for your business. It happens over time depending on the frequency with which you send emails. However, it doesn’t take just one unopened email for a subscriber to become inactive. You can tell who's inactive by looking at who opens your emails.
Overview: What is email scrubbing?Įmail list scrubbing essentially means you're getting rid of inactive subscribers. If that’s happening a lot, you most likely have a lot of inactive subscribers on your email list.
Business owners put a lot of work into marketing emails, so it’s not surprising it gets a little frustrating when emails come back as undeliverable, get reported as spam, or get deleted before even being opened. Is it time to clean your email list? If you’re asking yourself that question, this guide is for you. If it’s time to scrub your email subscriber list, identify who your inactive subscribers are, figure out the best way to re-engage them, or remove them from your list and store them for later.
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